Being resistant to modernization is not in and of itself a bad thing, since there is a pretty good chance that many of the modern innovations that the younger generation is reliant on have not improved their lives to any extent at all. However, this tends to become a very different type of debate in situations where businesses are managing their operations. This is because of the fact that refusing to take part in various things that are unique to the modern era could be disastrous to your bottom line.
A common question that is frequently asked is whether or not you need to use social media if your company offers the best carpet cleaning which it markets through other means. The truth of the situation is that while being a good service provider will help you win half the battle outright, very few people will know about you if you are not on social media. These platforms give you the chance to develop an enduring and long lasting relationship with all of your prospective customers, one that would not fade away any time soon.
On top of all of that, social media also gives you a pretty affordable marketing resource. Just doing something as simple as posting a few pictures of your services on social media will do a whole lot to boost your notoriety in the market, and the fact of the matter is that you can use every bit of promotion that you can get. The market is so saturated that not being on social media will make you lose your competitive edge and rival companies will soon surpass you in a lot of ways.